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Company Financial Strategy in the Context of the Life Cycle Concept

Author: Oksana V. Pleskova

Abstract:

The paper deals with the process of building a company financial strategy at different stages of its life cycle. It describes the goals and tasks of financial strategy, the nature of taken managerial decisions aimed at maintaining company financial sustainability, competitiveness and maximizing its value. Company development process is examined at different stages. The author suggests a graphical interpretation of the dynamics of main financial indicators of a company depending on the stage of life cycle, which allows visualizing the reference points for financial strategy, sources of financial resources and the process of building company value. The author concludes that the methodology for forming company financial strategy and the analysis of its performance to a considerable degree depends on a company position on a life cycle curve.

Keywords: financial strategy; life cycle; financial resources; growth; company value.

For citation:

Pleskova O. V. Finansovaya strategiya kompanii v kontseptsii zhiznennogo tsikla [Company Financial Strategy in the Context of the Life Cycle Concept]. Izvestiya Uralskogo gosudarstvennogo ekonomicheskogo universiteta – Journal of the Ural State University of Economics, 2016, no. 3 (65), pp.  75–82.