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“The Soviet Consumer” in the Domestic Human Discourse of 1950−1980s

Author: Andrey V. Trofimov, Dr. Sc. (History), Prof. of General & Economic History Dept; Marina A. Klinova, Cand. Sc. (History), Associate-Prof. of General & Economic History Dept.

Abstract: The article analyzes approaches to the study of the problems of psychological characteristics, values and motivations of the Soviet consumer mirrored in domestic human discourse of 1950 – 1980s. The paper outlines the main directions in the development of the topic and examines the results obtained within the framework of the Soviet historiographical tradition.

Key words: consumption; the USSR; routine; Soviet consumer; historiography; economic studies; sociological studies; material wealth; psychology of the consumer.