Author: Larisa M. Kapustina, Dr. Sc. (Ec.), Prof., Head of Marketing & International Management Dept; Nikolay A. Portnov, postgraduate of Marketing & International Management Dept.

Abstract: The article scrutinizes the problems of assessing countries’ investment attractiveness. It reviews methodological approaches of the competent international organizations to the assessment of parameters of investment appeal and global competitiveness. The proposed modified methodology for evaluating investment appeal is tested at the examples of BRICS countries.

Key words: investment attractiveness; investment climate; foreign investment; transnational company; globalization; investment risks, legal environment.