Author: Galina P. Butko, Dr. Sc. (Ec.), Prof., Lead researcher of the scientific-educational centre “Technologies of Innovative Development”; Svetlana V. Matyushevskaya, postgraduate of Finance, Money Circulation and Credit Dept.

Abstract: The paper considers universal characteristics of controlling organization competitiveness through managing specific competitive advantages and factors of competitiveness. The article analyzes management using strategic, tactical and operative plans.

Key words: strategy; levels of strategy; strategic planning; stages; methods; enterprise competitiveness; organizational structure for managing company competitiveness; matrix organizational structure.