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Evaluating Company Competitiveness in Conditions of Russia’s Accession to the WTO

Author: Aleksandr V. Chirkov, postgraduate

Abstract: The paper looks at the basic methodological aspects of evaluating Russian companies’ competitiveness in the market. The article pinpoints the companies’ problems incurred by Russia’s accession to the World Trade Organization and strengthened competition from transnational corporations. The necessity to apply the relationship marketing concept to develop the technique for company competitiveness evaluation is proved.

Key words: company competitiveness; the World Trade Organization (the WTO); relationship marketing.