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Author:

N. Yu. Yaroshevich, Ural State University of Economics, Ekaterinburg, Russia

Abstract.

Under the stagnating economy and turbulence in global and national markets, countries face a thorny question of establishing the strategic priorities of the state policy and maintaining sustainable growth of individual industrial companies. It is impossible to determine the parameters of the sustainable development strategy without the understanding of principles and specifics of competitive behaviour in industrial markets. The paper centres on the methodological development and empirical assessment of enterprises’ competitive behaviour in industrial markets. The theoretical basis of the study includes the system approach enriched with the new empirical theory, the theory of strategic behaviour, theories of competition and several others. The study of theoretical approaches to the definition of the concept “competitive behaviour” made it possible to identify the main parameters of its assessment, such as market structure, intensity of competition, development of differentiation and innovations. The suggested methodological approach encompasses a consequent assessment of the intensity of competition with the use of the concentration and turbulence indicators and the analysis of the tightness of correlation dependence between market shares and expenses related to commercial and innovative activities of industrial enterprises. The author takes eight industrial markets in Russia to test the developed approach. The findings reveal there are only four markets with an active competitive behaviour, where enterprises take advantage of product differentiation and innovations. According to Yudaev–Ramensky’s classification, in these industrial markets experent and violent strategies dominate. The suggested approach is universal and therefore, applicable to assess competitive behaviour in any industrial markets.

Keywords: industrial markets; competitive behaviour; competition; assessment of competitive behaviour; differentiation; innovations; expenses; correlation.

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For citation: Yaroshevich N. Yu. (2020). Otsenka konkurentnogo povedeniya predpriyatiy na otraslevykh rynkakh promyshlennogo sektora [Enterprises’ competitive behaviour assessment in industrial markets in manufacturing]. Journal of New Economy, vol. 21, no. 2, pp. 94–111. DOI: 10.29141/2658-5081-2020-21-2-6