Author: Larisa V. Lapitskaya and Andrey I. Fyodorov

Abstract:

Making use of competitive advantages is an effective way for a company to fight for leadership in different directions of business. The knowledge of competitive advantages is highly necessary for designing the strategy of company development and thus enhancing its competitiveness. The examination of the literature revealed the causal relationship between the concepts “competitive advantage” and “competitiveness”. Having researched the existing approaches to the definition of competitive advantage, the authors worked out their own generalized treatment. The paper grounds the need for the competitive analysis for drawing up the strategy for shopping malls’ development; identifies the specifics of the process of revealing competitive advantages of shopping malls and presents the methodology for their assessment; develops the project of research of shopping malls in Ulyanovsk and recommendations on improvement of their activities.

Keywords: competition; competitive analysis; competitive advantage; competitiveness; shopping mall.

For citation:

Lapitskaya L. V., Fyodorov A. I. Diagnostika konkurentnykh preimushchestv torgovykh tsentrov v regione [The Diagnosis of Competitive Advantages of Shopping Malls in a Region]. Izvestiya Uralskogo gosudarstvennogo ekonomicheskogo universiteta – Journal of the Ural State University of Economics, 2016, no. 1 (63), pp. 90–97.