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Evaluation of Investment Appeal of Construction Industry in a Single-Industry Town

Author: Elina R. Zakirova

Abstract:

The paper presents the research findings of the current state and development prospects of construction industry in single-industry towns of Sverdlovsk oblast (at the example of Nizhniy Tagil). In the course of the research, the author studied the data of opinion poll among owners of construction companies. The processing of the data allowed the author to determine the most competitive and attractive directions for investors. The factors influencing investment appeal of the industry include: socioeconomic development of a region, nature of investment risks, academic potential and level of workforce qualification. The article validates the necessity and lists approaches to evaluation of investment appeal of construction industry, proposes specific measures on development of small and medium enterprise. Efficient set of measures to increase investment appeal of construction industry in single-industry towns of Sverdlovsk oblast supposes working out a conception that will enable control and in-time response to the changes in development of investment processes, identification of main mechanisms of state support.

Keywords: investment appeal; construction industry; competitiveness factors; evaluation; development.